Wednesday, March 08, 2006

Red Bull New York a 'done deal'

According to Big Apple Soccer, the sale of the MetroStars to Red Bull is a "done deal." All that is left is the OK of the MLS board of governors.

Seeing as the selling price is $30million, the highest price ever paid for a US soccer team, I'm guessing the board vote is just a formality. With the sale done, attention now turns to re-branding. Say goodbye to anything Metro and hello to the bulls of red. The logo will probably look something like the one above, as this is just the Red Bull Salzburg logo with New York inserted.

It will also be interesting to see how much of the front office changes. With less then a month to go before the start of the season, Red Bull will have to work fast if it plans on mass changes. By the way, the Big Apple article notes that, "members of the Metros front office were told by an AEG representative on Tuesday to replace all instances of MetroStars with Red Bull, according to a source with knowledge of the meeting."

The two questions that remain are, how will this effect the results on the pitch and how will the media at large react to the naming of a pro team after a soft drink? Luckily for the team, even if this does cause some bad times for the team, the league is structured in such a way that they still might make the playoffs. As for the media's reaction, I'm guessing it will just provide another excuse for them not to cover soccer.

I'm happy to see a new owner join MLS, but it is total crap that 10-years of history had to be erased to make it happen (even if a lot of the history is not so great).


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