MLS web traffic way up
The arrival of Beckham has not caused MLS's television ratings to soar but it has had a very big effect on their web traffic. Numbers released today show that total worldwide unique visitors to MLS's official website has gone from 478,000 in July 2006 to 1,037,000 in July 2007. As far as the visitors from the US, that number has also grown from 378,000 last July to 594,000 this year.
These numbers do not include visits from public computers such as Internet cafes or access from mobile phones or PDAs.
While the numbers themselves might not be huge, it does show yet another way that the Beckham deal and all the media that went along with it has helped pull people into the league, even if it is only for a short web visit.
Here are the figures:
It is interesting how much the world numbers have jumped. It use to be that the US made up 80% or more of the MLS traffic, but now it is less then half. I don't know what all it means but it will be interesting to see if the league can keep them and go the increased traffic into something.
These numbers do not include visits from public computers such as Internet cafes or access from mobile phones or PDAs.
While the numbers themselves might not be huge, it does show yet another way that the Beckham deal and all the media that went along with it has helped pull people into the league, even if it is only for a short web visit.
Here are the figures:
Date | World Unique Vistors | US Unique Visitors |
July 2006 | 478,000 | 378,000 |
Aug 2006 | 522,000 | 418,000 |
Sept 2006 | 250,000 | 222,000 |
Oct 2006 | 294,000 | 274,000 |
Nov 2006 | 306,000 | 201,000 |
Dec 2006 | 230,000 | 159,000 |
Jan 2007 | 808,000 | 404,000 |
Feb 2007 | 345,000 | 206,000 |
Mar 2007 | 392,000 | 252,000 |
Apr 2007 | 567,000 | 369,000 |
May 2007 | 521,000 | 281,000 |
June 2007 | 719,000 | 350,000 |
July 2007 | 1,037,000 | 594,000 |
It is interesting how much the world numbers have jumped. It use to be that the US made up 80% or more of the MLS traffic, but now it is less then half. I don't know what all it means but it will be interesting to see if the league can keep them and go the increased traffic into something.
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