Thursday, May 31, 2007

US Soccer has a new online streaming partner

The US Soccer Federation has signed a deal with Limelight Networks to provide exclusive media streaming services. These services will include "select matches of the U.S. Men's and Women's National Teams, and U.S. Soccer's 11 Youth National Teams, as well as other informative and entertaining soccer-related content such as live pre- and post-game coverage, press conferences and breaking news."

From the press release:
U.S. Soccer will leverage the ability of Limelight's Windows Media Streaming service to let viewers flexibly tune in to their programming via the expanding universe of broadband Internet-connected devices, including PCs, handheld devices, and IPTV set-top boxes. An important benefit of the Limelight platform is the insight its LUX reporting facility provides U.S. Soccer for measuring and maximizing the effectiveness of its Web content.

David Hatfield, senior vice president of worldwide sales, services and marketing at Limelight said, "U.S. Soccer exemplifies the trend where any organization or company now has the ability to directly reach its audience with high quality programming via the Internet. We are committed to providing the highly reliable, massively scalable live video streaming infrastructure that U.S. Soccer requires to deliver a compelling experience to a global audience of soccer enthusiasts."

If you can't get coverage via traditional means then create your own.

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