Wednesday, May 30, 2007

MLS teams up with YouTube

Major League Soccer highlights will official be allowed on YouTube as the two companies have announced a strategic content and advertising partnership.

Fans will be able to watch highlights of matches within 24-hours of the broadcast along with other on and off the field footage and features on the new MLS YouTube channel.

With the ease of use and the global reach of YouTube, this is a great move by MLS. Moving away from their difficult to use Windows Media Player based highlight system on their own site is a wonderful idea.

Anything that makes it easier to share the the game is a good thing.

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