Wednesday, April 30, 2008

DC United and VW in jersey sponsor deal?

Is a new jersey sponsor about to join the MLS ranks? It seems so as the Examiner reports the sighting of a DC United player in RFK wearing a team jersey with the Volkswagen logo. No official word has come out of the front office but it is no secrete that the team has been looking hard for a shirt companion.
If completed, the arrangement would make United the ninth of 14 Major League Soccer teams to sell the front of its jersey to a corporate sponsor. The Los Angeles Galaxy currently has the league’s top deal, reportedly earning between $3.5 million and $5 million a year from Herbalife through 2011.

Volkswagen of America recently strengthened its ties to the Washington area, announcing in September that it was moving its headquarters from Detroit to Herndon. It has announced major sales targets increases in North America over the next 10 years.
Since DC released their 2008 shirt earlier this year, speculation has been ripe that a shirt deal was on the way as the entire front of the jersey had little on it.

If United land VW, it will be a very solid get as they are a well-known international company with a good history in the sport. Also, as you can see in my mock-up of the jersey, their logo would not clash with a DC jersey.

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1 Comments:

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