Thursday, September 28, 2006

MLS Shirts now accepting advertisers

MLS has decided to allow teams to sell advertising on the front of their jerseys starting next season. Teams are required to charge at least $500,000 with MLS getting $200,000 of any sale.

This is the first time advertising has been allowed on the front of the shirt. The owners of the New York Red Bulls and Chivas USA pushed for the change.

No teams have signed a deal yet, but the Los Angeles Galaxy say they are "in discussions for a 'multimillion dollar' deal."

This should bring more money into the league. Hopefully teams will be allowed to spend this money on whatever they see fit. Also, hopefully the ads will blend in with the shirts instead of clashing.

The MLS main office has the right to nix any deal teams might reach. Hard liquor and Internet casinos are not options, nor are local bail-bonds companies.

So the question I really want to know is will the Red Bulls place a Red Bull ad below the Red Bull logo on their jersey?

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3 Comments:

Anonymous Joe said...

I think this is kind of a shame -- one of those things that we didn't have to do, just because other leaugues do it. But not unexpected.

And I couldn't agree more about the logos blending in with the jersey. One fine example of what NOT to do is the mint green Sierra Mist logo on the otherwise classy black and red DC United jerseys.

6:33 AM  
Blogger Mike H said...

The DC United shirt is exactly what I was thinking about when I wrote that.

5:00 PM  
Blogger Thomas Shawn said...

Blending in is a good point, but ultimately putting the advertisers on front and center is a "futbol" thing and I support it.

4:39 PM  

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