Thursday, May 01, 2008

VW backs DC and MLS in $4-6 million deal

The rumor is now official, DC United has a jersey sponsor.

Volkswagen has signed a multi-year deal with United that will be worth as much as $3.7million annually for the club. By Vee Dub's commitment to the top-level US league does not end with one shirt as they have also become the official automotive partner of MLS. This partnership will give the league an additional $1-2m annually.

A final official announcement is expected next week.

It will be interesting to see how VW runs with their MLS partnership. Will they use any footage or players in commercials/billboards or are they just interested in having their logo behind Beckham and the rest during press conferences?

For DC, like I said yesterday, this is a good get and at almost $4m a year, it is sure to make their bottom line a lot nicer. Also, having a well known, European based company on a MLS jersey is a very good idea.

This deal makes DC the ninth MLS side with a jersey sponsor. It is also the second biggest sponsorship after LA's $3.5-$5m a year deal with Herbalife.

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