NBA's Steve Nash invests in women's soccer league

The Phoenix Suns' Steve Nash is now a partner in the new Women's Professional Soccer (WPS) league.

"I look at my childhood and realize how many athletes I had to look up to," Nash said in a phone interview. "I look at the opportunity to put some of these wonderfully talented athletes who are dedicated and committed and put them in a setting to inspire a whole generation below them."

This is just the type of invest the new WPS needs. Here you have a well-known player of a different sport preaching the wonder that is this game. It will not cause a huge rush of people to watch, but it does give the league a known face to help with the push.

Also, Nash Jeff Mallett, a former president and chief operating officer at Yahoo Inc.*, nails the advantage WPS has over MLS in that WPS will probably be able to get the best players in the world, including Brazilian World Cup stand out Marta.

* edit - as noted in the comments, Nash did not say this, the business man did.