NBA's Steve Nash invests in women's soccer league
"I look at my childhood and realize how many athletes I had to look up to," Nash said in a phone interview. "I look at the opportunity to put some of these wonderfully talented athletes who are dedicated and committed and put them in a setting to inspire a whole generation below them."
This is just the type of invest the new WPS needs. Here you have a well-known player of a different sport preaching the wonder that is this game. It will not cause a huge rush of people to watch, but it does give the league a known face to help with the push.
* edit - as noted in the comments, Nash did not say this, the business man did.