LA Galaxy get Herbalife

The LA Galaxy, also known as Beckaxy, have found their shirt sponsor. And the winner is global nutrition, direct-selling company Herbalife. The deal is for five-years.

The financial number was not released other then to say it is a multimillion deal. That said, the Real Salt Lake shirt deal with XanGo is worth $4-5 million for four years. Since LA has a lot more history, a larger market, stronger attendance numbers and some guy named Beckham, chances are the value is a lot more. It will be interesting to see if a number is leaked, but if I had to guess, I would say $15-20m.

Just to put that in perspective, Chelsea recently got about $95m for a five-year deal with Samsung while Man U got $110m for four years with Vodafone.

So how did Herbalife team up with the AEG owned Galaxy?

From the press release:

Herbalife first became a sponsor of AEG-owned and operated events in 2005. The Herbalife name will appear in conjunction with the team name on all official team wear and replica jerseys and other select team merchandise. The agreement also makes Herbalife the official sponsor of all international and exhibition games; provides it with increased media exposure, including television commercials and radio spots; exposure on the 110, 10, 405 and 91 freeways; and Web presence and sponsorship of Los Angeles Galaxy grass roots and community programs.

All and all, good news for LA and the MLS. By the way, the image above is just my little creation and is not anything official.